“Sweet Deal” Local firm gets redevelopment of Former Cadbury's Factory off the ground into £60m mixed use development

Family owned and run organisation, Freeman Retirement Living part of the MF Freeman Group, based in the Forest of Dean have secured the future beneficial use of the redundant Former Cadbury's Factory at Keynsham by obtaining planning consent and an end user for a £60 million mixed use development. Having obtained planning permission earlier this year, Freeman Retirement Living have identified Bristol based charity St Monica Trust to share their vision of delivering this exciting scheme.

Luke Freeman, Joint Chief Executive of the MF Freeman Group commented “St Monica Trust share our vision of delivering a high quality mixed use scheme which preserves more of the original buildings and maintains the integrity of the heritage of this iconic site. It was really important to us that we found the right operator for what will be a fantastic mixed use development for Keynsham.” 

The project will convert the iconic red-brick buildings into a state-of-the art retirement community, featuring 120 assisted living apartments and a 105-bed care home offering a range of specialist care.  The scheme will also include a restaurant, leisure suite, hairdressing salon and pharmacy and GP surgery, with 100,000 square feet of office space and retail outlets. Overall, it is hoped that the development will lead to the creation of over 1,000 employment opportunities within the local community.

MF Freeman Group, which currently holds the title Gloucestershire Business of the Year achieved year on year unbroken double digit growth for the past 6 years and continues to go from strength to strength.  This project will ensure that this year is the best yet.  Building on their successes will enable them to achieve their vision of building the business for future generations while giving their employees a secure and better future at the same time as delivering high quality residential and mixed used schemes to provide much needed quality homes throughout the South West.

Luke commented, “We are delighted to have unlocked the redevelopment of the Former Cadbury's Factory which has been empty since Cadbury's moved out in 2011 with the loss of 500 jobs.  Winning Gloucestershire Business of the Year has given the company an enormous boost and we think has been instrumental in securing this fabulous deal.  We are now on the lookout for future land opportunities to ensure that we continue our growth plans.”

MF Freeman Group celebrates its 50th anniversary next year and has a strong pipeline of development for the coming years projecting a very healthy future for the business. 


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